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Digital Signage is essentially a very powerful communication tool, made possible through the seamless integration of several technologies. Targeted communication is achieved using digital displays, placed in strategic places in public and private environments such as retail stores, corporate buildings, supermarkets and other venues. These networked displays are used to inform, publicize or simply entertain the public that usually attends public venues.
Managing these networked displays from a remote central location, is made possible by using professional software or web services, like Ubisign.com. With these tools you can define what content to show, where and when to show it, being able to target your audiences much more precisely and efficiently.
Main features:
- Multimedia tool with some of TV features but without the associated large investments;
- Complements or substitutes traditional communication posters, foldouts, brochures (using animation, video and sound);
- Content is managed and exposed in locations where specific audiences are, using location or time-based segmentation;
- Instant content updating;
- Use of different media types (video, photos, text, animations, …) and external data sources, (RSS Channels);
- Central and remote management;
- More than just the content exhibited, multimedia screens are premium decorations that bring value to physical spaces while informing and captivating people.
 Benefits Market Evolution
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