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Nowadays major retail stores are equipped with large displays (PDPs or LCDs) in order to entertain customers while shopping. In most cases, cable TV channels are used and properly segmented according to the store’s specilaty (FashionTV channel used in clothing and shoes stores).
Ubisign.com provides a solution that optimizes Return On Investment allowing the same displays to show not only TV channels but also brand selected content(ads, promotions,..) and general public-interest information (news, weather,...). This optimization engages customers and increases brand perception on company’s premises, directly and positively impacting sales.
Ubisign.com allows retail companies to:
- Provide information on the products on display;
- Disseminate information on promotions, discounts, bargains and customer loyalty campaigns;
- Promote products at point-of-decision;
- Disseminate information on available value-added services;
- Personalize customer reception;
- Optionally sell advertising space to third-parties
- Increase customer visit frequency and dwell time;
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